Mindshare NEO | Data Analyst (Freshers welcome to apply)

Overview of job

Mindshare NEO is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently hiring for a Data Analyst – Analytics who will be responsible to work on various projects for our in-house team across data management, reporting, and analytics.

We are looking for B.Tech/M.tech/MCA/M.Sc(Mathematics) graduates who are well versed in Python, SQL, Tableau/Power BI. Candidates who have done a few courses in Advanced/Data Analytics would be preferred.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

 
Reporting of the role

This role reports to the Manager – Analytics, Mindshare – Neo

 3 best things about the job:

1. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients
2. Be a part of a dynamic and growing team
3. Being part of a global organization with rapid growth opportunities

Measures of success –

In three months:

• Complete 1 hands-on project with supervisor guidance and present to the team
• Working with all constituents of performance eco-system under one single roof
• Exposure with the some of largest clients across categories.

In six months:

• Get deep into the project and start working on modules adding value independently
• Timely and accurate data validation and reporting
• Become proficient with data management/visualization platforms and media analytics concepts
• Identify areas where you can add value and start a conversation around future growth

 In 12 months:

• Be the lead on the module you are working on
• Start interactions with the internal clients and own the scope and deliveries of the project

Responsibilities of the role:

• Manage the extraction of data sets from multiple marketing/database platforms
• Audit and manage data taxonomy/classifications from multiple systems and partners
• Manage the extraction, loading, and transformation of multiple data sets
• Execute all business rules according to requirements
• Manage and execute thorough QA process and ensure the quality and accuracy of all data and reporting deliverables
• Generate and manage all data visualizations and ensure data is presented accurately and is visually pleasing
• Closely work with quality assurance, products, and technical departments to resolve client’s data issues timely and effectively
• Cooperation with upstream and downstream teams

What you will need:

• 0-3 years of experience in working with large amounts of data
• Hands-on experience working with any data visualization tools such as Datorama, Tableau or PowerBI
• Competency in Microsoft applications including Excel
• Digital media experience background preferred
• Additional desirable skills include tag management experience, application coding experience (Python/R), experience in querying and understanding of databases (SQL, MySQL), statistics background
• Excellent communication skills both verbal and written
• Strong business intuition and ability to understand complex business systems
• Embraces working in a fast-paced, ever-changing environment 2 hour overlap with NY or Chicago in the morning (EST or CST time zones)

About Mindshare NEO

Neo is a global media agency and performance marketing network. We apply a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We are in a new era of horizontality and excited about the opportunity it presents for our clients and our people.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.