JLL
About the role
We are looking for a seasoned marketer to build the JLL Homes brand and business online. The ideal candidate understands how to use paid and owned media channels to drive significant, measurable results. The Director is a key contributor working directly with executive leadership to own acquisition efforts and rapidly increase reach, engagement, revenue, and retention of our residential property marketing business online.
Responsibilities
- In this role you will be responsible for planning performance marketing campaigns to acquire new D2C customers through website, social media, and content marketing strategies. You will collaborate with key partners across our company including sales, strategy, operations, research, and analytics to develop plans to deliver marketing and revenue outcomes
- Develop precise segmentation and targeting protocol, creative direction, and positioning
- Manage performance marketing partners, budgets, timelines, outcomes, and ROI
- Develop SEO leadership, web traffic engagement, and conversion optimisation strategies
- Manage and develop the digital product inventory, CRM database, and the website CMS
- Map, measure and automate the customer journey from acquisition to sale for continuous improvement of the business process and sales lifecycle
- Build the nurture and lead capture program across the funnel
- Review design direction to support creative positioning and sales narrative
- Develop innovative launch, platform, and property marketing campaigns online
- Establish strong relationships cross-functionally across marketing, sales, operations, and technology to drive business results
- Continuously optimize our acquisition funnel and product onboarding, through rigorous experimentation and testing to grow customer acquisition and conversion efficiency
- Build systems for forecasting, measuring, and reporting on the performance of campaigns
- Monitor industry and competitors to develop a best-in-class customer experience and identify trends
- Establish comprehensive quality control standards
- Maintain influential knowledge of real estate, design, and media trends
- Evaluate and develop new digital marketing channels
Sounds like you? To apply you need to have:
- 8-10 years experience marketing to D2C customers on digital, experience in real estate preferable
- Expert understanding of media growth strategies, A/B and multi-variate testing, customer journey mapping
- Mar-tech expertise with Google Ads, Search Console, Programmatic (PPC / SEO / SEM tools), Facebook, Instagram, Native Networks, Google / Adobe Analytics, Drupal / Sitefinity / AEM (CMS), SalesForce / Microsoft Dynamics (CRM), WhatsApp for Business / Drift (Chat), Eloqua / HubSpot / Marketo (Automation), Database enrichment (CDP), Conversion Optimization and Personalization Tools.
- Strong project management, analytic and interpersonal skills
- Writing briefs
- Developing and organizing campaign projects and assets
- Timely communication coordinating all stakeholders
- Managing timely delivery and outcomes
- Motivated and independent act with precision and initiative
What we can do for you:
At JLL, we make sure that you become the best version of yourself by helping you realise your full potential in a fully entrepreneurial and inclusive work environment. If you harbour passion for learning and adapting new technologies, JLL will continuously provide you with platforms to enrich your technical domains. We will empower your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package. It’s no surprise that JLL has been recognized by the Ethisphere Institute as one of the 2021 World’s Most Ethical Companies for the 13th consecutive year.
Apply today!
To apply for this job please visit jll.wd1.myworkdayjobs.com.