Digital Marketing Specialist

What’s the role?

The Digital marketing Specialist role will be to design & deliver 360 degree campaigns across platforms to drive the defined organizational goals. Campaign execution will include building and leading strategy for email marketing, programmatic & social media marketing (Awareness, Lead-gen & engagement). The role would need to understand the need, plan the content, close integration within marketing, cross functional collaboration & alignment with global campaign framework & brand guidelines. You would further be responsible for regular social media, email content & administer content consistency across platforms.

Who is Hilti?

If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 30,000 people in more than 120 countries, we’re a great place for you to show us your worth as you learn, grow and carve-out your career.

What does the role involve?

DM Specialist should have a strong understanding & experience of online advertising process and technology fundamentals in Email, Social Media Marketing, Programmatic marketing & SEO. Further, he would require to be a fast learner and be able to lead projects independently and craft the direction.

1.Leading Digital Marketing campaigns – understanding the need, defining the goals, creating a strategy and execution plan to implement them.

2.Planning (Campaign calendar, define communication & Channel flow), facilitate content optimization and execution of digital campaigns. Which will include online advertising, coordination to get the website content/properties ready and drive graphic designing in accordance.

3.Increase our web presence to boost brand awareness, maintain a strong online company voice through social media (SM). This would include drafting SM content calendar in line with defined SM strategy and driving execution on SM platforms with regular posts as per campaign & branding priorities.

4.Creating and executing highly targeted SMS and email-based marketing campaigns and maintaining the contact database with segmentation basis the user behavior & defined personas.

5.Conduct keyword research & align with product leadership to execute the SEO strategies covering on-page, off-page & tech optimization in close coordination with partner agency to drive incremental organic traffic & conversions. This will include conceptualizing content inform of Blogs, editorials & closed forum content postings in-line with campaigns/priorities

6.Owning and maintaining site analytics, metrics around user web journey till conversion and regular campaign reporting. This will include proficiency in data analysis using internal BI tools & GA.

7.Building an expert level understanding of the leading email marketing platforms like Adobe Campaign Manager, Adobe experience Manager & CRM

What do we offer?

Your responsibilities will be great and, with them, we’ll give you the freedom and autonomy to do whatever it takes to deliver outstanding results.
We’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.
We have a very thorough people review process which enables your career progression as soon as you’re ready for the next challenge.

Why should you apply?

We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.

What you need is:

1.5-7yrs of experience in SEM, Email Marketing, App push marketing & Social Media Campaign strategizing, planning & execution. (B2B Experience will be a plus)

2.Experience of working with multiple stakeholders and different teams.

3.Exposure to Adobe Campaign Manager or advanced email marketing tools a big plus.

4.Experience with website analytics tools (e.g., Google Analytics, SEMRush, Moz, WebTrends, Google Tag Manager)

5.Experience in a similar digital marketing role within leading creation and implementation SEO, PPC and social media campaigns content development and optimizations

6.Enthusiastic candidates about marketing automation and basic understanding/exposure to workflow designing & CRM integration will be a big plus

7.Expert in Excel & exposure to other Analytics tools used for effective behavioral segmentation.

8.Team leading experience will be preferred for the role and for faster growth for next role.

9.MBA Marketing & ready for immediate Joining preferred.

If you are looking to build your career with a dynamic global organization, we look forward to receiving your application.
For more details on Hilti India’s wide range of Products & services visit www.hilti.in