Minimum qualifications:
- Master’s degree in a related field or equivalent practical experience.
- 12 years of experience in market research with client-facing and consultation.
Preferred qualifications:
- Strong experience in designing and executing large blue skies research projects using qualitative as well and quantitative methods.
- Experience in using research and insights to solve business problems.
- Intense curiosity to understand why people behave as they do; demonstrated excellence in data analysis, crafting consumer insights and storytelling.
- Ability to thrive in a rapidly paced environment on multiple projects with many stakeholders.
- Self-starter with strong executive presence and comfort with ambiguity.
- Demonstrated excellence in collaborating across Marketing, Sales and Product and working with executives.
About the job
As a Research Manager on the Consumer and Market Insights team, you will help to develop and implement Google’s insights vision. You are an experienced researcher who has worked on multiple categories and has experience of solving problems through actionable insights. You are passionate and empathetic about understanding users and love to go beyond surface level facts to bring out deeper motivations.
You are someone who is able to deep dive and connect the dots between various data sources (Qual, Qual as well as big data) to spot trends and arrive at compelling insights for Google and its clients. You should have the ability to look at the various data sources with a blend of art and science as well as articulate it through engaging storytelling.
You are intellectually curious, understand consumers, sound business judgment, and can define research projects to arrive at real insights amidst the abundantly available noise of data/information. You have experience in designing and implementing blue-skies research studies using Qualitative, Quantitative, Ethnography and Anthropology.
You will support research stakeholders from sales, marketing, and product teams, as well as manage relationships with external research agencies. You’re an effective communicator who can build relationships with people at any level and in any job function. You are a self-starter who can work in a rapidly-changing industry, tolerate ambiguity, and influence cross-functional teams. You demonstrate problem-solving leadership with limited oversight. This role is part of a fast-paced marketing team where strong business strategy and communication skills are critical to success.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Work within the Consumer and Market Insights team to design and implement Google’s Ads research strategy.
- Design, execute, and present strategic research pieces to drive Google Ads Marketing agenda.
- Identify emerging trends through regular research and internal data mining proactively. The findings can be delivered through white papers, presented at Google events and published on Think with Google blog.
- Shape and inspire the stakeholders with forward looking trends/insights that are critical for Google and its clients.
- Contribute to annual business planning using the power of research.
To apply for this job please visit careers.google.com.